About Us
The journey for CHE' started in 2025 , when one man’s hobby started into a work of passion. The fashion scene in Dhaka, so full of women’s apparels, yet saw a definite absence when it came to the other gender. CHE' was born with Asif Iqbal with the sole aim to cater to men’s fashion- not just provide passable clothing for men, but actually usher in trends and styles and send shockwaves through the market- it was the start of an era which provided men their own unique style identities and the confidence of their own skin- the new vogue of an over-looked genre!
With designers joining soon after, CHE' started gaining immense popularity and was soon covered by magazines such as Ice Today, Canvas as well as was invited as the first men’s line in various fashion shows in the city. The strength of CHE' pioneering spirit has served the boutique 17 strong years in the ever-changing fashion scene in Dhaka.
Our craftsman and tailors, the people behind the fashion sorcery of CHE', are still the same from before. They have evolved with us- from our small shop offering detailed Shirt, to intricate Pants, to now a suits ! We have grown from a company of three employees to a family of a hundred!
It is with so much pride that CHE' has become synonymous with men’s fashion, from ethnic to fusion wear to modern Fashion
So come to this pioneering journey of ours and find yourself in the intricate folds of textures and patterns and the sheer elegance of cuts envisioned singularly for the modern man.
Our Trade License No is: 03-083489
BIN No: 001168344-0101
E-Tin No: 890432354878
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